E006 - 3 Things Keeping You From Consistent Income

Hello everyone and welcome back to the Millionaire Mindset and Strategy Secrets Podcast! My name is Maggie and I”m here today with my co-host, Stephanie, and today we’re talking about three things that are keeping you from getting consistent income each month.

So we're diving into things that are basically keeping you kind of like in fight or flight almost. Really, I would say that this is really kind of stepping into that, like we said this right before we hit record.

Are you actually selling or are you expecting something else in your business to do it?

Steph - the Boundaries Babe

Yeah, absolutely. And I think that that's, you know, one of the things we're going to talk about today is really selling from power and not panic.

But I just like you and I were just chatting about how many entrepreneurs aren't even selling. They're posting all this content.

They're like, I'm not. They're clients and they're not they don't have a sales system or a strategy for the selling and the content often isn't even doing the heavy lifting.

Right, right, yeah.

Maggie Olson

And you know it's it's interesting because working in the human design and working with you know some of that bringing human design in and seeing like okay from a sales standpoint you know the people who might feel a little bit shyer are definitely a different type than the people who are like oh yeah I don't care I'll get out there and sell like let me at it and I find that to be so interesting but when you're getting back to selling from like power what I see a lot of people either aren't selling or they're selling from panic right they're selling from that oh my god I didn't make any sales again it's already you know the end of the month and ah oh my god right so you know not having aligned launches.

Yeah. Is chasing the cash instead of the clients, but I think more importantly, not allowing the strategies that you've implemented, that you've had ChatGPT write you, not allowing them to work, right?

So when you start getting into that panic mode, well, have you followed through with the strategy that you had ChatGPT spit out or that you've adopted from the coach that you're working with?

Like, are you giving it time to work? Or are you just, like, white knuckling it and hoping and praying that it works?

Steph - the Boundaries Babe

Yeah, you know, this is also where you hear a lot of coaches say, like, you know, I had, Amy Porterfield talks all the time about this, right?

And she went for Tony Robbins, she went out, she's like, I'm going to launch this course, I'm going to do this webinar, and everybody's going to buy because I went for Tony Robbins, and I think she sold zero, right?

Or maybe 10. And sold a very, very low number. And then the flip side, you hear of like, I really did the work I hit.

the ground running. I really was very personal, high touch with everybody. had 10 people come in and I sold all 10 of them.

So it is a strategy and it's the actions that you're taking to build relationships and not just posting and hoping and praying, right?

And that's what, I mean, social media makes it easy to do that. It makes it very easy to hide.

Maggie Olson

Right. Yeah. And, you know, I think something that for me through the human design lens is I see a lot of people saying, oh, because I'm X, Y, Z type, I can't do A, B, C.

And that's not the truth. The, you know, like the strategies are different for how you're going to sell. But even if you take human design out of the equation, just based on your natural, like human tendencies, it's going to be different as well.

Right. So I think, you know, understanding where your power is, like what. What best for you can really help inform how you want to launch but more importantly the strategy behind it like what does it take to you know if you want essentially if you want one sale one high ticket sale you have to basically talk to a thousand people and I know that feels like a lot but if you're posting two to three times a week and you're connecting in the comments you're looking at what content is performing you're looking at how many conversations are you having are you inviting people to download your freebie is there a CTA in your content are you giving direction in your content right like right now it's really hot to use many chat on Instagram right DM me the word bye and I'll send you blah blah blah and yes that's great but like what is your strategy behind it how are you getting people to move forward because you you

have to tell them what to do.

Steph - the Boundaries Babe

Yeah, I also, I'm all for automating tech, but I cannot stand whatever I, like, there was a coach recently that I connected, we have interviewed this coach, and so being connected in many ways, but for some reason wasn't connected on one of the platforms, connected and immediately got the, like, automated, like, bot response, right?

And I was like, I'm going to just let you know that I'm not going to respond to that because I know it's a bot.

So also, like, what are you doing? Because tech can only lift so much, right?

Maggie Olson

ChatGPT can only give you data based off what you've put into it.

Steph - the Boundaries Babe

So is it good data? Is it giving you a good output because you put in a really good input?

Or are you still throwing spaghetti at the wall and ChatGPT doesn't know what to do with it? So thinking about, yeah, the launch strategy, are you giving yourself enough time also?

How warm is your audience? Because if you have a fairly cold audience, If you're posting, you're not getting comments, people aren't engaging with your content, then you need to start there before you can just go do this really big webinar, challenge, or whatever, because who's going to come into it?

They still don't know you enough to even comment and like on your post, and it's not all about vanity metrics, but then you know you start having a warm audience.

Right.

Maggie Olson

And this is really speaking to like, what does your, what are your systems, your back end, the things that run your business, you know, is it as chaotic as your brain?

Is it just utter chaos? And you're just like duct taping things together, hoping they're going to work, right? I mean like, do you have a system or not, right?

I don't, and I don't like around here, it's pretty common, granted I live in kind of rural Wisconsin, but it's pretty common to like duct tape pieces of your car together, right?

Steph - the Boundaries Babe

To like...

Maggie Olson

Get it moving, essentially. So, like, are you duct taping your muffler to your car, sounding like a tractor driving down the road to get to the mechanic?

Or, you know, did you hear the noise and you're like, ooh, I need to go to the mechanic and get that fixed?

Right? Like, is it disorganized chaos? And, you know, that's really where hot leads or warm leads fall through the cracks.

Like, you probably have people who are interested in what you're doing in your back pocket right now. And, you know, this is something that in my email course that I created, this is something that I talk about in there.

Like, you probably have leads in your fingertips that you are letting fall through the cracks right now. And it's not meant from, like, a place of shame.

It's just, like, a place of noticing, like, hey, you probably have things here. But you just don't realize it because things are chaotic and unorganized.

Absolutely.

Steph - the Boundaries Babe

Also... So again, it helps you not come from a place of emotion, right? When you have an organized, when you have a system, and the more you tweak your system to get it where it really runs like a well-oiled machine, the more you have just shared data, and then you can take that data and make the appropriate moves.

Because you can make moves from emotion, but they're not going to move you in the right direction in your business.

So being able to look at the data and really pull back maybe. Maybe you're doing things too often. Maybe you're not giving yourself enough of a runway.

And if you're really in that like, oh my gosh, panic mode, I need to make this much money, go be of service, right?

Like we hear that, but what does it mean? Go and give. Connect with people. Offer them something. Offer them a strategy call.

Offer them a consultation. Really dive in and listen and give them some gems that they can take away, the actionable steps they can implement right then.

That's going Bye. Bye. A, to get you out of that panic mode, and it's also going to be like, wow, this person's really great, right?

And then, again, how are you following up? What's your follow-up system? Because if it's a one and done, ma'am,'am, thank you, ma'am.

You're not going to be making sales anyway.

Maggie Olson

Right, right. Well, and you know, it's funny because I have offered at different times, you know, free human design readings.

And, you know, I had somebody recently go, I can't believe you offer readings for free. And I'm like, well, they're not, it's not like a full-blown reading.

It's like 30 minutes of you, like, we're going through one question. One thing that you're wondering about, and I'm giving you, looking at your chart, telling you, you know, different things, but it's 30 minutes.

And I've really pared that down, you know, like, two or three years ago, yeah, it was like an hour and a half.

And I recognize that that's too much of my energy to give out. But if I can give out 30 minutes.

To connect with someone who I get to see a lot of things in their business on that call, like, what are they doing?

How are they connecting? Usually it's around lead generation and sales is what I do a ton of readings about.

So, you know, looking at those different ways, well now I, it's twofold, right? I get to do market research, they get to ask questions, and at the end of the call, then I ask them pretty upfront like, Hey, do you, do you want to get on a sales call?

Do you want to understand more of what I'm offering? Whether that is a one-on-one situation or, you know, some of the other lower ticket items that I have.

It's just very upfront and transparent with that person at the end. A lot of people have said no, a lot of people have said yes.

But I love that two-part kind of sales call, right?

Steph - the Boundaries Babe

Because also this is, and we could do a whole podcast episode on this, but people speed up the sales process because they're

just looking at numbers, right? And people know when it's a transaction. So we're all humans. Coaching is intimate. If you're trying to sell a person something that's not a product that is mass produced, they don't want to feel like a transaction number.

And so the more time you take with them to really nurture them, the more they're going to, again, build that like-know-and-trust with you, but especially the trust piece, the trust that you're going to listen, the trust that you care, and the trust that you're going to get them the results.

And that's, I think, what we're really talking about, CEO energy. Those are the things that CEOs do differently, right?

They make quick decisions, they know where to put their time and energy, and they make people feel important.

Maggie Olson

Yeah, absolutely. And I would say, you know, like, a lot of people have told me different things to do in my businesses over the last, like, 20 years.

Do this, not that. Do this, not that. Some of it has been absolute gems, other And getting to that CEO energy, it's my job as the CEO to understand, like, okay, I'm receiving this information.

I don't have to keep it. If it doesn't align with me, I can say, thank you so much. I appreciate that from you.

And I can dust my hands of it.

Steph - the Boundaries Babe

I don't have to hold it.

Maggie Olson

I don't have to keep it. And I think that a lot of things when you're in that, like, solopreneur, moving into, like, entrepreneur or CEO energy, a lot of times you're taking on that information and you're like, oh, well, this person told me to do that, but that person told me to do this, and now I'm confused because they're telling me, ah, all this stuff, instead of taking those two things and going, okay, what feels best to me?

Is it one? Is it two? Is it a combination? And moving forward, right? So you're strategically deciding. Yeah. And trusting yourself.

Steph - the Boundaries Babe

mean, we're right here, sitting on a computer, talking on a Zoom, over the internet, because two people, maybe more, but two people that we know of, had this crazy harebrained idea and didn't listen to the masses.

Right? So trusting yourself and continuing to move forward, even on the hard days. And yeah, take some of the advice from those that have come before you, but leave what doesn't feel right.

And I recently had to do this with my 1K offer because I was like, you know, I'm so over the like, charge your work, charge your work, charge your work.

Yeah, charge your work for your time. But also, what is your audience aligning with? So maybe it's a pricing issue.

Maybe it's an audience issue. Maybe it's a, you're not giving yourself enough time. Maybe it's an energy issue. I know again, like, just because she always talks about her launches, like going back to Amy Porterfield, the whole week that she does any big launch.

Like, her mom cooks them dinner every night. Like, she legit, like, I think they live in the same town now, but, like, her mom comes into her home, and she doesn't do any of that stuff, and so how are you supporting yourself emotionally, physically, and mentally during those lunch times?

During that time, are you getting quiet and thinking about, what is the thing I can do to move the needle?

What can I do to bring in income? Or are you just like, this isn't working, this isn't working, this isn't working, and just continuing to, like, drill into things in that panic energy.

Maggie Olson

Right, and I think, you know, that is such a good thing to bring up. Like, and I know we've talked a lot about delegation this week, even in past episodes, but when you can, especially if you're in a big launch in your business, like, say you're, you know, trying to fill a big group program, you have this launch, you know, this launch calendar that you've created, and that

Now it's in those weeks leading up to the actual launch, you're having a masterclass, you're doing all the things, yeah, if you can delegate to someone to make you dinner, whether that's your mom or your spouse or, you know, even just telling your significant other, hey, I'm going to need a little bit more support right now because I'm doing X, Y, Z, number one, it holds you a little bit more accountable, right?

Number two, they can cheer you on, right? And having that, like somebody cheering you on, especially on the hard days, that can help you move through some of that, like, oh my gosh, this feels really challenging, I don't know what I'm doing, but here we go, and anyway, you know, that can really put you into that CEO seat because I guarantee you that every CEO is going to tell you, I didn't know what I was doing, but I did it anyway.

Steph - the Boundaries Babe

Yep. Yeah, and doing the hard things, right? You have to do the hard things. You have to figure things out.

You have to do the hard things that are uncomfortable. You have to get really gritty and down in the dirt sometimes, and in the trenches.

And if you're not willing to do that, then you're just, you're not going to have entrepreneurship. You're just not.

And so, you know, really like that CEO mindset and really stepping into those systems is the unsexy, not glamorous, not fun part of the job, but you do it for that freedom, right?

The financial freedom, the time freedom, the legacy. You do it to show like a different way. And if we can all remember that, then it's easier to be in the trenches.

Yeah.

Maggie Olson

And I think, you know, it definitely, when we talk about or think about like strategy secrets, there really are no secrets.

Like, that's it. That's the magic pill. There is none.

Steph - the Boundaries Babe

There are none. You just need strategy. That's the magic pill. You need the strategy. And you have to figure out what strategy

Maggie Olson

The works for you, right? The strategy that works for Maria Wendt is not going to work for someone who's just starting their journey today, right?

Like you can't, and I think that is something that I know when I look at other bigger name, and I actually started unfollowing a lot of those bigger accounts because I would see those things and I would get so frustrated with myself because it's like, wow, I've been in business longer than they have.

Why isn't my business there? Why can't I do those things? Well, because I haven't walked the same path, and I recognize that, but also my brain is illogical most of the time.

Well, not most of the time. It's illogical, right? It gives me these thoughts of like, you should be further along, but then like we haven't walked the same journey.

So I started unfollowing those people, not because I don't like them, but because it doesn't resonate right now with me.

It's not the support that I want to see when I open the Instagram or TikTok or whatever app I'm opening.

I don't want to see So I don't want to get stuck in that negative thought loop. So that's definitely a bonus CEO move for you.

Go through and look at who are you following? What is feeding you? And what is feeding you content? And do you still subscribe to that?

Is it still something you're desiring to do? Are you following more people who are helping people like you? Or are you following more people who are your ideal client?

Right? So that you can speak to them. You can see, oh, here's so-and-so. They're struggling with this thing today.

Oh, that's so-and-so. And they're struggling with that thing, too. Right? So being able to speak to those things, rather than watching the, you know, celebrity influencers, I don't know, sell whatever they're gonna sell.

Yeah, yeah.

Steph - the Boundaries Babe

Well, and that's a really good thing to remember because, you know, wherever you're coming from and listening to this episode, whether you're making them

If zero dollars, and you're new on your journey, or you're four years into your journey, you're still making zero dollars, or you're making a million dollars, everybody starts somewhere, right?

And you have to build the list, and so comparing yourself is like that iceberg, right? You cannot compare yourself to Maria Wynn, who's been doing this for, what, over 20 years, and did start as an influencer, and built up a huge influencer following, and then sold how to be an influencer, and then went into coaching pivot.

She's pivoted. If you really go back and you look at all of these big names, they've pivoted at some point in their business, even if it means adding one thing on and staying true to what they are.

They all have teams, most of them, right? Especially the really big names, they're running ads. Some of them are running $100,000 a day in ads to their launches, right?

So when you think about that, and you're trying to get to your first $100,000, and they have the income to spend $100,000 a day on ads for a six-week time period, you're indifferent.

We're in different continents. You can't compare yourself to that. And so that's where that imposter syndrome and lack of confidence comes up.

And so really, I love that you said kind of unfollow those people temporarily. Go back if you want some inspiration.

But if it's really, every time you see that it's very, for lack of a better word, triggering to you, then yeah, unfollow.

I told clients this morning in a conversation, it was like, the unfollow, the block, the delete button should be your, become best friends with them.

Those are your best friends on social media for your own sanity. Right.

Maggie Olson

And I think it really starts to help you embody the CEO energy, right? And I know we've talked a lot just in these last few minutes about CEO energy.

But I really feel like that's something that as you're stepping into the million dollar mindset, as you're honing in on your strategy, you're understanding, you know, how to set up your ideal week, you're understanding.

What it's actually going to take for you to generate the income that you want. Being in that CEO energy is what is going to actually propel you forward, right?

You can have the strategies, you can, you know, have all that backend systems, all that stuff, but if you're not really empowering that CEO energy, that mindset of like, okay, I am in charge, I make the choices, I can receive data, and I can receive, you know, all these things.

But I, at the end of the day, I'm the one who gets to say, yep, nope, here's what we're doing.

And I think that is really what is going to carry you through to that ideal income that you're chasing.

Absolutely.

Steph - the Boundaries Babe

Awesome.

Maggie Olson

Well, if this episode hit home, let us know. Go ahead and make sure you follow us on Instagram. We are at Millionaire Mindset.

at millionaire underscore mindset underscore podcast on Instagram. If you haven't, give us a like, a follow, a share. Tell your bestie about this because I'm sure they need to hear it.

And make sure that you go and sign up for our freebie so that you can opt into our secret podcast because this week on The Secret Podcast, we are talking about magnetic marketing versus manipulative marketing.

So many M's in there. But we're talking all about like, what it actually means. And I know this week we talked about, you know, those three things keeping you from consistent income.

But once you start to navigate through that, it gets into marketing. And that's what we're going into a little bit this week on The Secret Podcast.

So we'll see you there. And we'll see you in the next episode