Episode 9
E009 - Roundtable Discussion:
In this episode of The Millionaire Mindset & Strategy Secrets Podcast, host Stephanie Jones sits down with Danielle Birkin and Jenny Hayes to dive into the real side of decision-making and mindset in entrepreneurship. They discuss how imposter syndrome, fear, and the search for “the next thing” keep entrepreneurs stuck spinning instead of scaling. Danielle shares how Human Design offers a map to make decisions from alignment rather than panic, while Jenny opens up about breaking her own pattern of investing in coaches to “fix” her business instead of trusting herself. Together, they unpack the balance between intuition and data—how to know when it’s your gut versus fear talking. They explore practical ways to stay grounded, from prayer and meditation to reflection and honest data review. The conversation moves into shiny object syndrome and the power of slowing down to assess ROI, alignment, and long-term impact before leaping. The episode closes with heartfelt reflections on defining success through impact, generosity, and the ripple effect of aligned business leadership.
Key Takeaways
- You are not broken—your brain is just protecting you. Learn to meet your body and mind where they are instead of forcing yourself through fear.
- Coaches amplify you—they don’t fix you. Hire support to reflect your brilliance, not to fill a void.
- Intuition and data work together. Make business decisions that feel aligned and make logical sense on paper.
- Pause before you purchase. Shiny object syndrome fades when you give yourself 48 hours to sit with excitement.
- Faith and grounding matter. Whether through prayer, meditation, or walking, stillness helps you see clearly.
- Track the boring numbers. Expenses, subscriptions, and taxes might not feel sexy—but they’re the foundation of sustainable success.
- Collaboration requires alignment. Choose partnerships that match your audience, energy, and values—not just your vibe.
- Success is freedom and impact. True wealth is measured by the ripple effect you create, not just your income.
Link for group: https://www.facebook.com/groups/7figuresystemsforceos
Transcript
WEBVTT
::All right, let me hit record.
::Alright, hello, and welcome back to the Millionaire Mindset and Strategy Secrets podcast. My name is Stephanie, I'm your host today. I am here with Jenny and Danielle.
::I would love to have both of you ladies just introduce yourself, tell us who you are, what you do, and who you serve.
::Danielle, we'll start with you.
::Yeah, so I'm Danielle Birkin, and I am a business consultant and marketing strategist.
::Led through the power of human design, so I love using human design as a way to help my clients align their marketing strategy, their business strategy,
::with how they are innately wired to show up, uh, I tend to work with solo entrepreneurs,
::Because human design is based on your birth date and time, so being able to
::see how they are naturally wired to really create a strategy that is in full alignment with who they are, so that they actually show up with ease and love
::what they're putting out there in the world.
::Love it. Jenny, what about you?
::I'm Jenny Hayes, I'm the Beyond Mindset Mentor and Brain Spotting Practitioner.
::And, um, I work with mostly entrepreneurs who are stuck.
::They could be stuck being fear… afraid of being visible, they could be stuck in imposter syndrome. They could be…
::Going after program after program after program,
::trying to figure out why the heck their business is just not taking off.
::And I only bring that one up because that was me. So, um…
::I… my goal for my clients is that they
::are able to move through those things that keep them stuck in a way that becomes so natural, that there's just no fighting it anymore.
::I love that, and that leads really well into our first question, because we talk a ton here, um, on this podcast about CEO mindset and blocks, and what blocks your income. And so.
::When you're talking about this mindset blocks. Um.
::Let's just talk about some of the traps that we fall into, and how do we overcome them?
::So, I think one of the biggest traps that we fall into is
::This idea that this is all supposed to happen so quickly and easily overnight,
::And that if we just grab that right piece somewhere, that everything is going to just fall in place.
::Um, and then I say the other biggest one is the I'm not good enough.
::I am not enough, there's something wrong with me.
::Uh, when the reality is that there's not anything wrong with you. Your brain is just doing an amazing job at protecting you.
::And learning how to, uh, to meet the brain and the body where they are, and let them know, hey, this is safe.
::You can be seen, you can do the thing,
::it makes all the difference in the world.
::I would so agree with that, especially…
::I agree.
::A lot of the times when I talk to clients or potential clients who are like, oh man, you know, how did you go from full-time, uh, corporate
::into entrepreneurship? How did you make that leap? And…
::For me, the one thing I will always say is,
::Have a coach, have someone in your corner who can reflect back that you are enough, because there are so many times it can be so easy to get in our own heads, to get in our own brain space, and that's what…
::puts the brakes on from making that leap, whether it's into entrepreneurship, or it's
::Making the leap to raise your prices, or to try a new program and test that out within your business.
::Having someone in your corner who can
::really be that mirror for yourself and reminder of you've totally got this, and…
::Let's work on some strategies to not only, you know, drop you back into your intuition and
::who you're here to serve and create an impact with, but to also really
::let the ego go, and say,
::Thank you, Fear Brain, and now we're… we're moving forward with…
::whatever it is in business.
::Yeah, before we were, um, before we recorded, we were talking a little bit about coaching, right? And how we really, like.
::How do you know when it's the right time to hire a coach, and how do you know the right coach to hire?
::And how do you make that decision? Do you make it through data? Do you make it through intuition? And, uh, Daniel, you brought up something that I thought was really interesting, so if you want to just touch on that, and then we'll… We'll move on to Jenny.
::Yeah, yeah, I mean, for me, it was… I kept feeling like I was always
::searching for the next…
::The next course, the next coach, and…
::when I really…
::took a step back and realized, like,
::Oh, wow, I don't need this next thing, this…
::Uh, I was really searching for a coach and course, sort of rolled into one.
::And I thought I found that person. And then when I… when I went
::back by myself, because that's when I know I make the best
::decisions, both based on intuition and…
::you know, the data from what this coach was sharing.
::to me, it just felt like I… I really needed to spend more time with me.
::When recognize that…
::when I am in full alignment with myself, when I'm living my human design, which is what I…
::tell my clients to do, and giving them strategies to actually live their human design.
::when I was doing that, it finally felt like it clicked into place that, wow, I… I need to follow my intuition, I need to follow my own joy around what it is that I do and how I serve, and
::right now, I… I don't need this other…
::coach and course.
::I still have someone in my corner that I go to on a regular basis, uh, but it…
::They didn't need that, like, next thing at this moment in time.
::Yeah, I agree with that. And Jenny, you also were bringing up some really interesting points around… around this topic.
::Yeah, so, uh, I was the entrepreneur that thought I had to have a coach and a program.
::Just consistently and constantly. Do I think it's great to have a coach? Yes. I mean, that's what I do for a living. Obviously, I believe in it.
::But I wasn't using a coach to help me grow. I was trying to find the one to fix the problem.
::My problem was I needed to market, and every time I would start to go to market,
::I'd say, oh, nope, that's not the way I need to do it. I need to find a different way. I need to find a different way. And I kept throwing money at it. And, I mean, it was course after course,
::You get all the way through, get to that one point,
::And it'd be like, oh, well, this just doesn't align with who I am.
::Um, and it was so extreme.
::That, um, I wasn't making any money at the time.
::And, uh, my husband asked me,
::to get a J-O-B. And so I start working for this company, and while I'm still…
::Going out and doing all these things is like, mm, can't market, mm, can't do that.
::I was helping other entrepreneurs,
::by through a brain spotting. Basically, we would come in, they'd have the same problem I was having,
::I would work with him for an hour or two, and then all of a sudden, they could do the thing. They were being really successful, and I'm sitting here going,
::I can't do this, I'm broken.
::must not be meant to be an entrepreneur.
::And it wasn't until I did the brain spotting, and I was able to really connect my mind and my body, and figure out…
::that I really had to pick something that I loved to do, which speaks to what Danielle talks about.
::And that I had to do it my way, instead of
::trying to do all these other things. I learned a lot, don't get me wrong, it was worth every penny in many ways,
::But I was never going to run a business like they did.
::I needed to run my business.
::Yeah, and, you know, that's something that I see so many.
::New entrepreneurs specifically, right? I work with… I work with new entrepreneurs, mostly, and… they get stuck in that, like, well, but I'm supposed to do it this way or it won't work, and it's like, you're individual, you have to find the thing. These are all guidelines, right? And yes, it's worked for somebody else, but it doesn't mean.
::It works for you. I know that I, in my early days, hired a coach, and.
::Should have never hired this coach, right? Like, it was all about how to… it was for digital content creators, which was nothing that I've ever done in my entire life.
::And… but I didn't understand even what it was, so I hired this coach.
::And it was all about, like, how to really become, like, viral and really make money on TikTok.
::Which I also didn't have at the time. Never been on TikTok, and I realized, like, through this program, the shit gone viral over, like, her wedding ring photo, which had nothing to do with her business.
::And I was like, what am I doing in here? I was like, this is… and so I got really clear on that, and I think that that leads into, like.
::That next thing of, you know, we so often have to lean into intuition… our intuition, especially as women.
::Um, and especially with business, but we also need that data, and so how do you know and navigate.
::Knowing the right thing based on intuition. Based on data, like, how do you use that, and… and…
::How do you know, like, it's not scarcity and fear? Or imposter syndrome, um, either one of you want to answer that first is fine.
::Go ahead, Danielle, I jumped on the last one.
::Yeah. Uh, so…
::for me, it…
::It is a lot intuition, and I think, to your point, too, like,
::There are gonna be times where we…
::take the course, or we hire the coach, and it's like…
::Oh, I… we shouldn't have done that. And…
::I feel like they're… they're one of two paths you can go. It's either I learned from this, I learned from the data that I got,
::from, you know, either the money I spent, or the outcome that it produced, or didn't produce.
::And… or there's the shame, and the, like, the imposter syndrome, the… the path of, well,
::Guess I'm not cut out to be an entrepreneur because I didn't get it right the first time.
::I feel like there… there's a news flash, PSA, like…
::None of getting it right.
::The first time, I mean, I feel like
::I'm 2 years into full-time entrepreneurship,
::And there are still plenty of times where I'm like, ooh, maybe I shouldn't have made that choice, or…
::I overrode my intuition, like, I had a gut feeling, I shouldn't do this.
::And I did it anyway, and so, to me, that is data. That is that sense of,
::Oh, I invested in X, Y, and Z, and…
::I… I had the gut feeling I shouldn't, but I went forward with it anyway. And so now it's giving me a proof point of,
::Okay, let me listen to my gut the next time, and
::Let me really dive into…
::what it is this person is offering. Like, let me do my research, let me really see
::Because I think that can be some of the shiny object syndrome we get into, as well as, like,
::It looks really great on the outside, and then you…
::I mean, if you get into the program, and it's like, oh, well, wait, she went viral because of her wedding ring, not at all because of her business,
::And so, to me, it's always that sense of, okay, let me do my due diligence of
::having a conversation, looking not just at the sales page, but
::Seeing if there's people I can reach out to that have given a testimonial. Can I get your real feedback on this?
::Those are all, to me, great data points to then
::make an informed and intuitive-based decision going forward.
::Yeah, I think a decision like, um,
::making a decision about who to work with.
::what programs to buy.
::Um, I think the… that we often do make that…
::maybe not intuitively, but emotionally. Because, you know, they say that you buy with emotion, not your brain. So, recognizing that.
::And going, okay, I'm feeling the emotion, but now I need to get into the brain.
::And remember that this is my business.
::And I need to treat it like business.
::And so, um, you know, having that… that confidant, and going to that confidant, that source
::that mentor, and saying, hey,
::This is what I'm thinking of doing. Here's why. And having them have good questions.
::Um, I have modified and created an advisory board on ChatGPT, so I can go to ChatGPT, and I can talk to Barbara Cochran off the Shark Tank,
::And say, hey, this is what I'm thinking.
::And it's really not her, but it's really close. And so, they'll ask me all the questions, you know? Okay, is this going to bring me something new?
::that I don't know? Or is this a rehash of the things I do know? You know, is… what is the investment, and what is your expected outcome? Not what they're saying, because just about every program will say, oh, you'll get $20,000 a month by the end…
::Be realistic. What is your expected return on your investment?
::You know, um, if it's not about return on investment, and it's not about a new thing, what is the draw to this? Is it that this is a mentor that you'd like to develop? I mean, there are times to work with somebody specifically to get in their circle so that you can actually connect
::with them. Um, why are we doing what we're doing? Get all of that data,
::And then go back to the emotion and test it. Because many times, by then, the emotion's like, well,
::It sounded like a whole lot of fun, but now it just feels…
::It's not really as important as it was.
::And so, let's make sure that when we do make that investment, we're making that investment
::On purpose. And we're making a good decision. And if you've…
::mess up. Sorry, I've been around my husband too much.
::Uh, if you mess up, then you look back. You know, I spent $10,000 on my first program.
::I could have spent 500 and gotten the mindset piece, which was the only piece I've used.
::So, do I bemoan that program? No. I have a couple of amazing friends that I made,
::And that mindset piece has really helped to shape.
::who I am today.
::Look for the bright side. Find that shiny lining of the cloud, because you know what? That silver lining is going to lighten up your entire world if you allow it.
::As opposed to letting the gray clouds come in and make you feel like you're just not good enough.
::First of all, you caught me at Shark Tank, so I want to talk to you later offline about if your advisory boarded the Shark Tank people, I want to know how to do that.
::I can tell you exactly how to do it, and it's awesome. It's awesome.
::I love that show. Um… But you both brought up something really good, which I think… well, two things. One is really, like, finding that everything you can either decide, like, oh, this happened to me, or you can say, what was the lesson I got out of this?
::And to your point, Jenny, like, some of… I still have relationships with people that were in that course, and that was on me, right? Not knowing what I was getting myself into.
::Mm-hmm.
::Not knowing how to vet, because I was new online. Um… And so I took responsibility for that, right? Like, that's also, I think, a big piece of entrepreneurship.
::But we also… we are human, right? And so emotions get in the way sometimes, and I think you both talked a lot about how to kind of pull the emotion out.
::But how do you find, like, what practices do you use to really ground yourself to make sure that you're not making decisions from an emotional place?
::So for me, I'm a… I identify as Christian, and so… prayer. Prayer is my first thing.
::And then I go to my husband, who is…
::my doubter. He… for all my silver linings, he is the rain cloud.
::And so he's gonna ask me those really hard questions.
::Um, and then I sit with it, and if…
::If I've gone through praying about it, and I've gone through those negative questions, I've talked to GPT and chat's saying, you know, here's the information.
::Then I can go back and check with my emotion, and if the emotion is still there, and it's like this…
::You know, maybe it doesn't make sense.
::There's nothing about this that makes sense, but there is a piece that is just still drawn to it.
::then I… I might still jump in both feet.
::Mm-hmm. Yeah, I mean, I'm very similar. I…
::Love meditation. I think that's a…
::quickest way for myself to…
::fire my mind.
::And… and really be able to…
::sort of, like, weed out the emotion.
::Um, because for myself, like,
::in human design, you…
::can learn how you best make decisions through your human design.
::So I really tap into…
::It's… seems kind of funny now to say it, but I have an emotional authority.
::So, the… the funny part is, that doesn't always mean that I lead with emotion.
::I think that can be a…
::interesting way, like, people always think, like, oh, well, it's no wonder I have an emotional authority. I'm a very emotional person.
::that really, for me, it's understanding this, like,
::very cool, calm, collected state.
::that when I feel that in my body, when I've…
::like, gone through some of the questions, and… and I can really feel it for myself.
::And I feel very neutral about it. The emotion is actually taken out.
::That is when I've made some of the…
::best decisions, and…
::And so meditation and…
::really being by myself to make those choices, um…
::is… is really one of the best ways
::at least for me, that I've found to…
::to make a… a decision that I feel really great about, even if, on paper, you're like, this makes absolutely no sense, but I know it is
::the right step for myself.
::to take.
::Yeah. For me, it's walking, and I also, you know, I kind of identify with both of you on… on both… I also do meditation, and I also do prayer, but for me, really getting out and.
::And I love that you both say, like, kind of going inward and just being by yourself, because it's… we're in the online space, it's so noisy.
::So, like, all of the time, right? And so. Really having that quiet, um.
::Is really good for grounding. I also find, so I like both of those answers, and I think it covers the whole spectrum, too, right, of, like.
::Just whatever is the thing that you find some peace, where you can think.
::Mm-hmm.
::That's what I've… that's kind of what I hear. Is some guidance and thinking.
::Um, what data do you find that you use to really, like.
::Drive some of those decisions forward and make those bigger decisions, like.
::Who to collaborate with, or. To launching a new program, what data do you use for that?
::I mean, oftentimes for me, especially if we're thinking about, like, who to collaborate with, who to potentially work with,
::I'm… I'm asking questions about, you know, who's…
::Who's in your audience? Does this feel like an actual match to…
::I could get really excited about working with someone who…
::is an amazing person, and their audience is
::Fortune 500 companies. Like, that's just not… yeah, great, but, like,
::That's not who I work with. And so, to me, that wouldn't make sense in terms of…
::doing a collaboration, or…
::you know, I can spend time with you outside of that, but, like, this probably isn't gonna make the most sense for either one of us, because my audience isn't going to be a match.
::for them either. Uh, so oftentimes, you know, I'm looking at
::who… who's in their circle, who do I want to be aligned with?
::Um, some of the…
::you know, it might not necessarily be a data point, but, like, what are their values? What do they…
::really, uh, invest their time and energy into, and is that in alignment with
::how I want to show up, how I want to be, uh, perceived in…
::In the online and offline space, and if…
::you know, it kind of goes back to, like, influencers. You can tell the influencer who is just promoting a product because they're getting paid to promote it, versus the person who is like,
::I absolutely love this thing.
::I wouldn't even care if I was getting paid, I would tell you about it anyway. Uh, those are the people that you… you trust, and…
::And those are the… the people that I want to make sure that I'm also aligned with, and so…
::It might not, again, be a…
::concrete data point, but to me, it is something that I always want to make sure I'm…
::checking in with before I decide to…
::either move forward with that person as a coach or a consultant, teacher, or someone that I think I want to collaborate with, because then that means my business is tied to them and theirs.
::Yeah, I don't know that they can be said much better than that. I love collaborations, and yeah, the key is…
::Not just personal alignment, because I like a lot of people. I'm just… I just like people, you know?
::But as your audience needs to be similar and or match my audience, because we're sharing it with both.
::Your values don't have to be exactly with mine.
::But they need to mirror. They need to be similar enough
::that I can honestly, if somebody asks me, you know, I saw you and Danielle did something together,
::Um, you know, what do you think of the fact that she does this? It's like, you know what? I love Danielle,
::And she loves this, and I have… I just think it's amazing. You know, I want to be able to celebrate you and promote you, and share you, which is why I have a networking newsletter now, that I do that for people.
::Um, and then if we don't align, that's okay, because
::I want then to connect you with somebody else that maybe I didn't quite align with,
::that you can find further success with.
::And so, um…
::I see kind of the collaboration as a two-sided thing. These are the people that…
::that I align with that I can work with immediately, and these are people that I adore.
::that can meet somebody else I adore.
::Yeah, that's a really good point, I love that. It's so good, too, because, you know.
::Not to at all get into anything super heavy here, but, like, we are in such a divided state right now, right? And so it's nice whenever we can also see, like.
::Yes, aligned business-wise, aligned values-wise. And maybe not aligned, but still refer, because we all can just come together and set differences aside, which is just such a beautiful thing, and I think.
::What women entrepreneurs specifically do so well, I think that we.
::Really build those communities, and we really are able to… to see the good and the nurture in… in each other, so I love that… that part.
::Um, Shining Object Syndrome, let's talk about that, because we all suffer from it, and especially as a new entrepreneur, especially whenever you're trying to bust through those.
::Does income walls. You know, so often we're like.
::I need that next thing. How do each of you approach the shiny object syndrome and kind of, you know, stay in your lane and move your business forward without getting distracted?
::It's hard sometimes.
::Um, as a neurodivergent ADHD shiny object syndrome is built into me.
::Um, I… for a very long time, used to say, sparkle is my favorite color.
::So, because, you know, it's exciting, it builds that anticipation, it's the dreams, the wants, it's all of these things.
::But the reality is, in business, that you have to have some grounding, and you have to have some…
::some rules. You get to jump in with both feet, but we need to make sure that we're jumping in the right direction. Not that it'll always be the right direction, but at least try.
::And so, I really like to… again, I use my advisory board on ChatGPT,
::You know, I'll run the idea past them. I will pray about it. I will go to my husband.
::Um, and I look at things like, is this going to create
::Profit in my business. You know, is there going to be a return on income from this?
::Or is this just gonna be fun? Um, is this going to improve my life?
::You know, maybe it doesn't create more income, but maybe it gives me more time off.
::And so I can go do the things I need to do and want to do. Um, or maybe it doesn't do either, but there's a…
::deeper reason.
::that I'm really drawn to it, and is that worth…
::the time that I'm trading for it. Um, a simple trick that I like to use with some of the entrepreneurs I work with…
::is, um, whatever your hourly rate is.
::Would you pay…
::That amount of money per hour to do or work on the thing that you are developing.
::If you would,
::then I don't care if it makes you money or gives you time at all, it's worth it.
::I love that. I love that question, because it puts it in such great perspective for us as entrepreneurs, and
::that filter that you walked us through of those questions, I think, can be so important for us to ask ourselves.
::to inadvertently avoid the shiny object syndrome.
::And for me, I know that, like, I can still get very distracted by, like, oh, I got this great idea!
::in human design, I have an open head center, so I have
::Ideas galore. And something will happen during a walk, in the shower, all over the place, and…
::It is, for me to…
::sort of go through those paces of, like, okay, this sounds really cool,
::And is it similar, Jenny, to what you were saying? Like, ask yourself those questions. Is it gonna…
::Create income. Is it going to give me time back? Is it going to create more impact in the direction that I say I want to go?
::Um, and sometimes for me, too, it's putting the test of, like,
::Okay, I'm gonna put a pause on this for a couple days.
::And if, at the end of the week, I'm still super excited about this, and I have the same level of excitement I did when I was getting out of the shower,
::then yes, I will move forward with it. I always used to do that. I…
::So, uh, I'll have a fashion merchandising degree, like, that was what I went to school for, and so obviously wildly different now. Here we are.
::Uh, but I used to always do that with clothes, like,
::Okay, I love this.
::shirt that I just saw, do I really need it right now?
::if I leave it at the store and, you know, a couple days later, if I'm still really wanting it,
::Then I go back and get it. Like,
::But most of the time, I don't…
::continue to think about it.
::a few days later. So, I still put that filter on things in business, too, like,
::an idea, or a program, or…
::whatever it might be. So, for me, having, uh…
::you know, having something where it doesn't require that immediate, like, buy-in or that, you know, like, scarcity buy-in that we'll see sometimes.
::That allows me to really lean into what we were all just
::sharing about. Gives me time to meditate on it, gives me time to really check back in with myself. Is this a shiny object, or is it truly something that's going to
::create income, impact, or time freedom for myself.
::Yeah, those are all such great answers, and. I, uh, I love that you know, like, through your human design, which.
::Maggie is also really, really far more than I am, and so it's… It's interesting, like, when you know, like, I have an open head center, like, that… those ideas pop in all of the time, and some…
::Some ideas are not meant for you, and some ideas aren't meant for right now, right? And knowing that difference, and really leaning into.
::Being the steward of our business, I think, is so important. So, I love both of those answers.
::Um. Since we're talking a little bit about data, like, what is a really boring metric, or what people would consider a boring metric, that you have found that really moves your business forward?
::Um, my expenses.
::The money that I'm paying out to people, because it's so much more fun to talk about the money coming in.
::Uh, but without it,
::You have no clue what you're really making.
::Um, I think earlier you were talking about having people, and I see this too, they're like,
::Oh, I made great money this year, where did it go? Oh, and I… now I have this huge tax bill, and I've got to do what?
::Um, if we don't know what's going out,
::The number may sound good, so if someone coming from a corporate environment may think,
::Wow, $200 an hour? That's amazing!
::But if they don't calculate the overhead and the taxes, and all of the programs, and the CEs, and the, you know, and the, they never realize what you're really making. And when you do that in your business,
::You are that entrepreneur that's like, I know I'm making good money, but I don't see it anywhere.
::And that puts you into that… that state where you're like, oh, well, I just need more clients, I just… and you get into that hustle
::mode, it's like, I'll just keep pushing harder, not realizing that you're really draining
::your resources. I think you had an amazing story about that one, Steph.
::Oh, is Danielle?
::Actually, it was Danielle with James Woodmore. Yeah.
::Yes.
::Oh, yeah, um, James Wedmore, someone I've, yeah, followed for a while, he has a course called Business by Design, and
::The story that he tells over and over, I mean, I feel like we see that with a lot of, uh…
::business owners, like, you have the one story that's, like,
::When everything changed, when this really happened, this is what impacted the rest of my business and my life.
::And his was that his accountant called and said, okay, I've got good news and bad news, and so he takes the good news first, and it's, you've had your biggest month to date. I mean, I think it was, like,
::a 7… like, a 6 or 7-figure month.
::And then the accountant said, and you have spent
::all of it this month. And so…
::you know, what we were sort of talking about earlier is that
::Yeah, these numbers might be…
::Uh, things that you don't want to track, or things you don't really want to think about, but as a business owner,
::It is your responsibility.
::you think about these numbers, and if you…
::you know, if you're not in a place to hire someone to help
::with your accounting at this point, and I will argue that
::even as an entrepreneur, you should be doing these things early on in your business so that you truly understand
::what is coming in, what is going out, and…
::Paying your taxes. Like, I said earlier that I…
::I actually am grateful. I have taxes to pay, because it means I'm making money in my business,
::And we have a business to pay taxes on. I wanted for so much to
::Be an entrepreneur, and so taxes come along with that, and when I…
::approach it that way of…
::Well, actually grateful that I get to pay taxes. I get to
::Here's the credit card fees. I get to, you know, work with people who are
::paying me to transform their lives and businesses, like,
::That means so much to me, and so, yeah, it is really important that you're tracking
::both. Even if you say you're not a numbers person, because
::I will be one of the first people to say, I'm not a numbers person, and I still…
::I think cracking and knowing
::Those two things is so key to…
::Actually, sustaining the growth of your business.
::as I say, nowadays, there's so many different programs.
::Yeah. Go ahead, John.
::There's so much available to make it just almost mindless.
::But you have to go in and do it.
::Mm-hmm.
::Yeah. Yeah, and even if you don't have a program yet, right? Like, Jenny, you have an accounting background, do you just recommend that somebody start with.
::Like, a Google Sheet.
::You can do a Google Sheet, you can do pen and paper. I don't care, but write down what's coming in, write down everything that you're buying, write down those subscriptions so you don't end up like me with that $8 subscription for 2 years that you never used.
::Because you thought, well, maybe I'll use it next month. And then when I stopped and looked at it, it was like,
::That's a lot more money than I thought it was.
::You know, um, it… it all adds up, and if you don't know where it's going, it's going to sneak up on you, and it's going to bite you in the butt.
::For sure. Um, so on that, like, how do you define your success, especially whenever it talks about, like, we talk about numbers and growth and profit, but then also.
::We all went into being an entrepreneur for that freedom and that fulfillment. So, how do you define success?
::So, I have a goal. My husband is a carpenter, and carpenters…
::do not do well in their later years. So…
::Um, and he's worked really, really hard all of his life, all of our marriage. Um, I want to retire him. I want him to get to the place where he can wake up in the morning and say,
::Do I want to go to work today, or not?
::I want to get to the place where I can travel with him when he decides not to, and we can have that house in Rockport and go up to see his cousins in Arkansas, be very mobile in my business, which my business is very mobile. I have six, um…
::reach that level of success. Um…
::I want to be in the grocery store when I see that person in front of me.
::Who is struggling to find
::their credit card, or you know that…
::They're putting things back.
::Because they don't have enough
::I want to be that person that says, just
::put it on my credit card. It's okay. I want to be able to do that, and when they
::Um, you know, they're like,
::overwhelmed. They're like, it's just like, it's okay, pay it forward. Just do something, even if it's not monetary, do something for somebody else.
::And… and then I also see success through the…
::business in the sense that
::I'm able to achieve my dreams to impact
::my family, my community,
::But every person that I work with
::Every woman whose business is moved to that next level, and she gets to do the launch, she raises her prices, and she actually becomes her vision of success is touching her family.
::Her community, and it continues exponentially, on and on and on.
::Yeah, I mean, for me, it really is…
::I love that. What about you, Danielle?
::about that impact, like, when…
::when my people who love human design, who… or at least intrigued enough to say, tell me more,
::Uh, if everyone was walking around in alignment with their full selves, with their higher selves,
::Which I truly believe when you are in alignment with your human design, you are in alignment with your highest self.
::how much greater the whole planet would be because of that, and…
::So, for me, it really is creating that impact around
::living your best life, and so when I get to work with clients who are building businesses through their human design, and are creating impact on their clients, and Jenny, just as you said, like, it creates that ripple effect that
::One… we affect one person, they affect so many others around them as well, and so…
::for me, success really does mean
::showcasing that impact and being able to
::gravel, that… I mean, that's my biggest, uh, goal, is to really travel all over the world and… and share this…
::this message and connect people, and…
::even my children showing their human design is so important for me as a parent to…
::bring them up in a way that they feel very connected to themselves and are…
::are spreading, you know, that love and joy throughout the rest of the world as well, so…
::I love that impact component of owning our own businesses.
::I love it. Thank you both so much for being here today. This conversation's been so interesting. Where can everyone find you? Jenny, we'll start with you.
::So, the easiest way to find me is just jennyHayes.com. You'll find all of my socials on that page. Of course, there'll be notes in the link, but it's J-E-N-N-I-E.
::H-A-Y-S dot com.
::Um, I've got lots of freebies, some free events, I've got stuff to serve you. So please come partake,
::Um, I'm third generation, getting fired for not selling things people don't need. So even if you get on a phone call with me, if you don't need brain spotting or business coaching, I'm gonna be the one to ask those filter questions, because
::It doesn't serve me.
::to have someone come to me that doesn't need me.
::Whereas, if I can… we can spend 5 minutes, 20 minutes talking about your business and…
::serving you.
::That's amazing.
::Love that. Daniel, where can we find you?
::Yeah, similarly, DanielleBirkin.com, B-U-R-K-E-N.
::I wish it was spelled like Birkenbag, but it is not.
::But that's the quickest way to, similar to Jenny, to find all of my social spaces. I love hanging out on Instagram, that's one of my favorite platforms, so come find me over there.
::Um, and similarly, I have a lot of different resources around human design, and you can run your human design chart for free on my website, so that you can learn more about what it means to live in alignment with yourself, and
::I love connecting with others, so…
::send me an Instagram DM, and I'm happy to talk all things human design.
::Thank you both so much again. We'll drop all of those links in the show notes, and if you are listening today, make sure that you drop in the comments what story resonated the most with you.
::And what you would like to see more of on this show, and make sure that you grab The Secret Podcast.
::If you want to go deeper into how to shift into magnetic marketing and consistent sales, be sure you grab our 7 figures.
::Seven strategies… I don't know the name of it. Maggie's gonna have to swap it in.
::Be sure you grab our, um, our PDF so that you can really start breaking through those income ceilings.
::Income walls, I've got nothing, she's gonna have to fix it.
::Well, you got it right the first time.
::Yeah.
::Right. Yeah, she can grab it from… or I can re-record it for her. I don't even know what it's called. I'm like, I had it, now I don't have it.
::Yeah.
::Um, alright, thank you both. So, we have a bonus one, so I'm just gonna stop the recording.
::And then we just have one question. Do you both have time for that? Is that fine?
::Mm-hmm.
::Let's see…
